Brand Guidelines
Official brand guidelines, assets, and usage instructions for TetiAI
Our Brand
TetiAI represents the future of artificial intelligence—one that remembers, learns, and grows alongside humanity. Named after Thetis, the protective sea goddess from Greek mythology, our brand embodies protection, wisdom, and eternal memory.
Our visual identity reflects this philosophy through clean, modern design that emphasizes trust, intelligence, and accessibility.
Logo Usage
Primary Logo
Use this primary logo whenever possible. Maintain clear space equal to the height of the logo.
Logo Variations
Don'ts
- • Don't stretch, distort, or rotate the logo
- • Don't change the colors or add effects
- • Don't place on busy backgrounds without proper contrast
- • Don't use the logo smaller than 16px in height
Color Palette
Primary Blue
Secondary Purple
Success Green
Warning Yellow
Error Red
Dark Gray
Use our primary blue (#3B82F6) as the main brand color, with purple (#8B5CF6) as an accent. Other colors should be used sparingly for specific UI elements.
Typography
Primary Font: Inter
The quick brown fox
Inter Bold - Headers and Titles
The quick brown fox jumps over
Inter Medium - Subheadings
The quick brown fox jumps over the lazy dog
Inter Regular - Body text
Fallback Fonts
system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif
Usage Examples
Digital Applications
- • Website headers and footers
- • Social media profiles
- • Email signatures
- • Digital presentations
Communication
- • Official communications
- • Marketing materials
- • Press releases
- • Partnership announcements
Voice & Tone
We Are:
- • Intelligent and thoughtful
- • Trustworthy and reliable
- • Approachable and human
- • Forward-thinking
- • Protective and caring
We Are Not:
- • Overly technical or jargon-heavy
- • Cold or robotic
- • Arrogant or condescending
- • Pushy or aggressive
- • Vague or uncertain
Need Brand Assets?
Download our complete brand kit including logos, fonts, and templates.