Brand Guidelines
The Teti
visual identity.
A small set of assets, colors and rules to keep Teti recognizable wherever it appears. Use these when you write about Teti, integrate with us, or build something together.
Logo
The wordmark is our primary signature. The icon is reserved for compact spaces — app icons, favicons, avatars.
Wordmark — Light
For light backgrounds
Wordmark — Dark
For dark backgrounds
Icon
Minimum size 16px. Keep clear space equal to ¼ of the icon height.
Do
- Use the official SVG files at the original aspect ratio.
- Keep generous clear space around the logo.
- Use the light wordmark on dark, the dark wordmark on light.
- Ensure WCAG AA contrast against the background.
Don't
- Stretch, rotate, recolor, or add effects to the logo.
- Recreate the wordmark in another typeface.
- Place the logo on busy imagery without a solid backing.
- Use the icon below 16px or the wordmark below 80px wide.
Color
Teti Blue is the brand. Everything else is neutral. The gradient from Teti Blue to Teti Sky is reserved for the icon and a small number of branded surfaces.
Teti Gradient · #1F3BB3 → #526CE0 · 135°
Teti Blue
PrimaryLogo, primary actions, links
Teti Sky
Gradient endGradient end, accents, hover states
Ink
ForegroundBody text, headings on light
Paper
SurfaceBackground, foreground on dark
Slate 600
MutedSecondary text
Slate 200
BorderDividers, borders, surfaces
Typography
Inter, across the entire product and brand surface. Tight tracking on display sizes, default tracking everywhere else.
Display · Inter Bold · tracking-tight
Think free.
Heading · Inter Semibold
Built with care, designed for humanity.
Body · Inter Regular
Teti is an AI assistant with persistent memory. It remembers your projects, your style, and your work in progress — and never feeds those details into anyone else's model.
System fallback
system-ui, -apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, sans-serif
Naming
A few details that are easy to get wrong.
Product
Teti
Company
TetiAI
Wordmark casing
TetiAI — single word, two capitals
Never
Teti.ai · TETI · tetiAI · Teti A.I.
Where to use it
Common contexts and what to reach for.
Digital surfaces
- Websites, app stores, social profiles
- Email signatures and newsletters
- Slides, conference banners, product demos
Communication
- Press and media coverage
- Partner announcements and case studies
- Official statements from TetiAI
Need something else?
For press inquiries, custom assets, or partnership requests, get in touch and we'll send what you need.